The 2023 Global Soft Power Index by Brand Finance has revealed a list of the most influential countries in Africa.
In the list, Nigeria was ranked 11th among the top 12.
The index measured the strength and appeal of a country’s soft power assets, including its cultural heritage, education, governance, and global reputation.
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Egypt, South Africa, and Morocco were ranked as the top three most influential countries in Africa respectively.
According to the leading brand valuation consultancy, understanding those perceptions is key for national, regional, city, and corporate brands to achieve success internationally, allowing them to identify strengths and weaknesses and improve growth strategies going forward.
“An online survey was conducted among 111,364 adults aged 18-75 across 101 countries. As such, our sample is representative of the online population of each country.”
“In developing markets with relatively low internet access (below 85% across all age groups), this skews the sample somewhat towards younger people with higher education, income, and connectivity – but we deem this acceptable, as it is these groups in the population who are most likely to be affected by soft power and have some familiarity with other nations,” the report noted.
Here are the most influential countries in Africa:
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Egypt
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South Africa
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Morocco
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Mauritius
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Seychelles
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Tunisia
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Rwanda
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Algeria
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Ivory Coast
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Ghana
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Nigeria
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Sudan
A big shame to Nigeria