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President Bola Ahmed Tinubu announces major shake-up at Nigerian Television Authority (NTA).
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Rotimi Richard Pedro appointed as new Director-General; key executives also named.
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Appointment aims to modernise NTA and strengthen its position in competitive media market.
President Bola Ahmed Tinubu has announced a significant restructuring of the Nigerian Television Authority (NTA), replacing its management team with new leadership.
“Veteran media executive Rotimi Richard Pedro has been appointed as the new Director-General of the state broadcaster,” the statement confirmed. Other appointments include Katsina State’s Karimah Bello as Executive Director of Marketing, Stella Din from Plateau State as Executive Director of News, and Sophia Issa Mohammed from Adamawa State as Managing Director of NTA Enterprises Limited.
Pedro, a Lagos native, is an accomplished media entrepreneur and consultant with nearly three decades of leadership experience in broadcasting, sports rights, and marketing communications across Africa, the UK, and the Middle East.
A trained entertainment and intellectual property lawyer, he also holds an MSc in Investment Management & Finance from City University Business School, London.
In 1995, Pedro founded Optima Sports Management International (OSMI), one of Africa’s leading sports content providers, distributing premium events such as the English Premier League, UEFA Champions League, FIFA World Cup, and CAF competitions to audiences in over 40 countries.
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His career includes leadership roles at Bloomberg Television Africa, Rapid Blue Format, and consultancy work for FIFA, UEFA, Fremantle Media, and the African Union of Broadcasters (AUB), where he helped secure exclusive pan-African free-to-air media rights for all CAF competitions.
