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WAFCON 2024 sees poor turnout despite major teams in the semi-finals.
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Experts blame weak promotion and poor planning.
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They urge CAF to boost marketing and fan engagement.
Empty seats mar the WAFCON 2024 semi-finals in Morocco, even as Nigeria, South Africa, Ghana and the hosts take the stage.
Also Read: WAFCON 2024: Super Falcons Beat Botswana, Earn $200k Quarter-Final Slot
Media Consultant and Football Development Expert, Ibrahim Lawal calls out CAF for under investing and under-promoting the tournament.
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He exhorts them to start promoting across the continent, highlight players on social media, build women’s academies and expand coaching programs.
Tunde Eludini points to postponements, a packed schedule, daytime kick-offs, high ticket costs and weak local outreach.
He wants CAF to kick off promotions months earlier, team up with communities and schools, slash ticket prices and turn match days into festive events.
Hakeem Adegbenro spots another issue: oversized stadiums.
He advocates smaller venues to augment TV effect and atmosphere, plus fan perks to reward loyalty.
Therefore, CAF must ramp up funding, tighten the schedule, supercharge promotion and focus on fans.
Only then will WAFCON 2024 draw the crowd it deserves and give African women’s football the spotlight it’s earned.
