Former Manchester United’s Sporting Director, Dan Ashworth is back at the Football Association (FA), stepping into the newly created role of Chief Football Officer.
The 54-year-old returns to the FA with a wealth of top-tier experience under his belt.
This new leadership position places Ashworth in charge of both the England men’s and women’s national teams, reflecting the FA’s renewed focus on a united, long-term football strategy.
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A Familiar Leader Returns to Familiar Grounds
For those who have followed England’s football journey, Ashworth’s name is hardly unfamiliar.
From 2013 to 2019, he held key roles at the FA—first as Director of Elite Development and later as Technical Director.
During this period, he laid much of the foundation that helped the England men’s team reestablish itself as a serious contender on the international scene.
Now, several years and a few Premier League positions later, he returns with even broader experience and fresh perspective to help guide the next chapter of English football.
A Short-Lived Chapter at Manchester United
Before his return to the FA, Ashworth took on a high-profile role at Manchester United.
Brought in during a time of restructuring led by minority owner Sir Jim Ratcliffe, Ashworth was seen as a key figure in plans to turn the club’s fortunes around.
He was expected to work closely with new manager Ruben Amorim, who took over in November 2024.
However, his time at Old Trafford was unexpectedly brief, lasting only about five months, and ending in December.
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Following his exit, Ratcliffe didn’t hold back.
He openly admitted that both hiring Ashworth and keeping then-manager Erik ten Hag were mistakes, describing them as “errors” in hindsight.
The FA Rolls Out the Red Carpet
The FA has expressed confidence and excitement about Ashworth’s return.
Chief Executive Mark Bullingham praised his track record, stating:
> “Dan is a hugely influential and respected figure in the game, who has a longstanding commitment to England Football. We are very happy to welcome him back in this new role.”
This newly introduced role of Chief Football Officer suggests a shift toward better coordination across all national teams, with Ashworth expected to play a central role in aligning their development and performance strategies.
What This Move Could Mean for England’s Future
Ashworth’s return may mark a turning point for English football’s long-term planning.
With his background in youth development, tactical planning, and elite management, he’s well-positioned to bring structure and innovation to the national teams.
Having gained further insight during his time at Brighton and Newcastle, Ashworth returns to the FA with a broader, more refined playbook.
His influence could prove vital not only in shaping the national squads today but in setting up a robust pathway for future generations of England players.
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