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Anthony Joshua and Eddie Hearn are launching a football agency targeting stars like Cristiano Ronaldo.
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Backed by Matchroom Sport, the agency will handle transfers, sponsorships, and career planning.
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Joshua’s Instagram post has already drawn interest from top players.
British professional boxer Anthony Joshua is swapping the boxing gloves for football boots.
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He’s joined forces with promoter Eddie Hearn and, with Matchroom Sport backing them, is rolling out a full-service football agency that’s already eyeing stars like Cristiano Ronaldo.
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The agency will manage transfers, sponsorships, lifestyle, and career planning by leveraging Joshua’s Middle East popularity and Hearn’s promotional skills.
Joshua stirred things up with a single Instagram post:
“AJ went and posted about it on Instagram, and everything went mental—players, clubs, sponsors, media, everyone came to us,” – Hearn told the Daily Mail.
Since then, big-name players have reached out, proving Joshua “can get in front of any player in the world tomorrow.”
40-year-old Ronaldo currently shines at Al-Nassr in Saudi Pro League, so Joshua already has a direct line there and Hearn is clear he wants only the elite.
“I’m not interested in representing a couple of lower-league players. I want to enter at the highest level,” – he says.
Even Ronaldo sent a few eye emojis—enough to show genuine interest.
They haven’t announced a launch date yet, but with Joshua and Hearn’s history of shaking up boxing and darts, this football venture promises to rattle the game.
