-
Meta launches “Content Fast Track” to pay creators up to ₦4.2 million/month.
-
Targets influencers on TikTok, YouTube, Instagram with 1M+ followers posting 15 videos/month.
-
Programme limited to US and Canada, aiming to boost Facebook short-form content against TikTok & YouTube.
Meta has rolled out a new creator incentive programme, “Content Fast Track,” offering up to $3,000 (≈₦4.2 million) monthly to established social media influencers.
The initiative seeks to attract creators with at least 1 million followers on TikTok, YouTube, or Instagram, requiring a minimum of 15 short-form videos or reels each month. Smaller creators with fewer followers can earn up to $1,000 monthly.
ATTENTION: Click “HERE” to join our WhatsApp group and receive News updates directly on your WhatsApp!
READ ALSO: ADC Alleges Plot To Exclude Opposition From 2027 Polls Over INEC Timetable
Currently active only in the United States and Canada, the three-month programme is designed to lure top content creators back to Facebook, aiming to strengthen the platform’s presence in the short-form video market, where TikTok and YouTube dominate.
Meta reported paying nearly $3 billion to creators in 2025 but faces concerns over the programme’s effectiveness.
Industry experts note that top creators often earn more through brand deals and question whether users will follow content back to Facebook.