Spanish LA Liga club, Barcelona will rename their stadium “Spotify Camp Nou” as part of their partnership with the streaming giant, Spotify.
The new move was contained in a press release on Tuesday by the Catalan club.
The new partnership will see also see naming rights on the front of both men’s and women’s team shirts, as well as training shirts beginning from next season.
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“Spotify will use the partnership to shine a spotlight on artists from all over the world,” wrote the company in a statement. “This will bring the worlds of music and football together, giving a global stage to players and artists at Spotify Camp Nou.
“The partnership plans are subject to the ratification of the Barcelona Members Assembly, which will take place in early April.”
The club also confirmed the new move on their website saying:
“The strategic collaboration, for which Spotify will become the main partner of the club from the 2022-23 season, provides for a long-term agreement for the ‘Title Rights’ of the stadium which will begin in July 2022 and will extend with the ambitious remodeling of the Camp Nou, as part of the Espai Barca,” wrote the club.
“This project will turn the facilities and surroundings of the Stadium into a new world-class entertainment experience open to the city of Barcelona,”the statement added.
The Blaugrana have played at Camp Nou since 1957, with this being the ground’s first corporate name change.
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