New Twitter boss, Elon Musk has claimed that Apple has threatened to remove the microblogging app from its store.
It was said that this development could destroy the company he recently acquired for $44 billion.
According to Musk, Apple has also stopped advertising on Twitter, insinuating the company may hate free speech in the US, claiming Apple engages in censorship and criticised the 30 per cent fee the firm charges large app developers to be listed on the store.
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CNN reports said that before Musk took over Twitter, the SpaceX CEO said he had wanted to sell Tesla to Apple when the car company was struggling but that CEO Tim Cook refused to set up a meeting with him.
Removing Twitter from Apple’s app store or Google Store could be dangerous to Twitter’s business as the company struggles with a loss of advertisers following Musk’s takeover of the company.
Apple had wanted to remove apps from its store over worries about harmful content or to try to bypass the percentage the company takes from in-app purchases and subscriptions.
Apple had removed Parler from its store after the US Capitol attack over the app’s inability to find and moderate hate speech and incitement.
It returned Parler to the store three months after the app updated its content moderation practices.
Apple further listed various safety guidelines that apps must abide by to be included in the store, such as the ability to stop offensive content, insensitive, upsetting, intended to disgust, poor taste, or creepy and terrorist content.
Civil society organisations, researchers, and industry experts have raised concerns about Twitter’s ability to moderate harmful and disgusting content on the platform.
The company recently embarked on massive layoffs and mass employee resignations.
However, Contrary to Musk’s claim, CNN stated that Apple ran Black Friday ads on Twitter as recently as last Thursday, November 25, 2022.
Findings revealed that firms have stopped or drastically scaled down their ad spending on Twitter as the economy declined.
Also, Musk in a recent tweet, asked his millions of followers if they knew Apple charges 30 per cent on everything they purchase through their app store.
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