Burna Boy Launches Cannabis Brand, BrKFst

Afrobeats singer, Burna Boy has launched a cannabis brand in the United States.

Born Damini Ebunoluwa Ogulu, Burna Boy unveiled the brand, labelled BrkFst, in partnership with Jokes Up Ice Kream (a weed dispensary and shipping company) on October 7 in South Beach, Miami.

Burna Boy’s brand was named after his song ‘Last Last’, a chart-topping hit single off his ‘Love, Damini’ album. It described heartbreak as ‘Breakfast.’

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Marijuana was tamed illegal in US federal law. But, Joe Biden, the US president, on October 6, pardoned all federal offenders convicted of “simple possession” of marijuana.

He had said:

“As President, I will decriminalize cannabis use and automatically expunge prior convictions.”

The launch coincided with Miami Carnival all-day celebration.

The launch comes as Nigeria debates the notion of legalising cannabis for business and medicine.