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Chelsea “my best customer,” said Brighton CEO Tony Bloom after the £50m signing of João Pedro.
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The Brazilian forward quickly joined the Blues at the Club World Cup.
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The transfer extends a trend of Brighton stars moving to Chelsea, benefiting both clubs.
Brighton & Hove Albion chief executive Tony Bloom called Chelsea “my best customer” after the Blues signed Brazilian forward João Pedro for £50 million.
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Chelsea beat Premier League rival Newcastle United to the deal, and Pedro immediately trained and linked up with the squad at the Club World Cup.
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At a Friday press conference, reporters asked Bloom why Brighton often sells top players to Chelsea.
He answered without hesitation:
> “As I’ve said many times, they’re my best customer. We wish João well. Chelsea have got loyalty points with me. They keep coming back.”
Bloom’s joke underlines a clear transfer trend: several Brighton players have moved to Stamford Bridge in recent seasons.
Chelsea add attacking depth as they rebuild for the new campaign, while Brighton proves it can develop talent and secure large fees.
