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Move comes after Multichoice lost 1.4 million subscribers in two years due to repeated price hikes
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Decoder now costs N10,000, with automatic upgrade to next package tier for paying subscribers
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Company says offer is to ease economic pressure and reward loyalty
In a bid to halt declining subscription numbers, Multichoice Nigeria has slashed the price of its DStv decoder by 50 percent from N20,000 to N10,000 land introduced a free subscription upgrade for active and returning users.
The new pricing and offer, which run from June 16 to July 31, 2025, come after the company recorded a massive loss of 1.4 million subscribers between March 2023 and March 2025. According to the company, the initiative is a response to the “noticeable economic impact on the everyday lives of Nigerians.”
Under the “We’ve Got You” campaign, subscribers who renew their current package during the promo period will be upgraded automatically to the next higher tier, gaining access to more channels and premium content.
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“This means more channels, more shows, and more reasons to tune in every day,” the company said in a statement.
Chief Executive Officer of Multichoice Nigeria, Mr John Ugbe, described the new offering as a reward for customer loyalty and a move to reposition DStv as a daily-value platform.
“We want to ensure our customers feel appreciated and have access to the best entertainment every day. The campaign is about making premium content more accessible and showing that DStv offers something for everyone, not just football fans,” he said.
Multichoice had come under fire for hiking DStv and GOtv subscription prices three times in 12 months April 2023, November 2023, and April 2024. The hikes took effect in May 2024.
READ ALSO: MultiChoice Boss, Top Executives Face Arraignment for Defying FCCPC Summons
Recent data from Multichoice Group revealed that Nigeria accounted for 77 percent of the 1.8 million subscriber loss across the Rest of Africa (RoA) region between 2023 and 2025.
This brought RoA subscribers down to 7.5 million from 9.3 million.
The company blamed persistent inflation, recurring power grid failures, and fuel scarcity for the sharp decline in customer base.
