- MultiChoice Nigeria held an anti-piracy sensitisation session for secondary school students in Lagos.
- The Nigerian Copyright Commission warned that piracy drains billions from the creative economy.
- MultiChoice stressed that piracy destroys jobs before they are even created.
- Students were urged to protect intellectual property and support the creative economy.
MultiChoice Nigeria, in partnership with the Nigerian Copyright Commission (NCC), held an anti-piracy sensitisation programme for students at Kuramo Senior College, Victoria Island, on Wednesday, October 29, 2025. The session was designed to shape how young people view intellectual property and to correct the idea that piracy causes “no harm.”
Lynda Alphaeus, a director at the NCC, did not mince words as she explained the impact. According to her, Nigeria loses billions of naira every year because people illegally copy and distribute movies, music and digital content. She noted that many Nigerians still see piracy as “free access,” without realising how much damage it inflicts.
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“It doesn’t only affect the money that should go to the creators,” she said. “The economy suffers too, because jobs that should exist in fashion, film, media and arts never get created.”
She added that speaking to teenagers was strategic. Changing their perception early can influence how the next generation behaves.
“When children change their mindset, part of the war is already won,” Alphaeus said.
Representatives of MultiChoice Nigeria agreed with her. They emphasised that piracy is not harmless and that the younger generation must be educated on why creative works deserve protection.
“Piracy is not a victimless act. The fight begins in classrooms,” a MultiChoice official stated. “The future of Nollywood and Nigerian music lies with these young people. If they learn to respect creativity now, they can secure the future of our creative economy.”
Recent global studies have shown how dangerous the trend has become. A UNESCO report estimates that up to 70 percent of potential film revenue in Nigeria vanishes due to piracy, a staggering figure, especially in a sector that employs thousands.
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That is why MultiChoice says it will keep investing in awareness campaigns and partnerships that protect the efforts of filmmakers, musicians and storytellers.
For young Nigerians dreaming of careers in the creative industry, the message was clear: piracy destroys opportunities before they begin.
