Prices Of Alcoholic, Nonalcoholic Drinks To Increase

The Nigerian Breweries (NB) Plc has said that it will raise the prices of both its alcoholic and nonalcoholic products.

NB’s decision comes as a response to the escalating costs of raw materials.

Inside sources say the proposed increase in price was contained in an internal memo.

According to the memo, the new pricing structure is set to take effect from Monday, February 19, 2024.

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However, the memo does not specify which specific brands will be impacted by the impending price adjustments.

It read:
“Please accept our best compliments! This is to inform you that we are constraind to review the prices of some of our SKUs with effect from Monday 19th February, 2024.

“This review has become necessary because of continued rising input cost and the need to mitigate the impact.

“In appreciation of our great partnership and your commitment, we will deliver at current prices all open orders that are fully funded and created in our system before 00.00hrs on Monday 19th February, 2024.

“The exact quantity of orders that will be allowed will be communicated to you by your Regional Business Manager (RBM) Any order in excess of this quantity will be re-invoiced at the new price on the 19th of February, 2024.

“While thanking you for your comittment to our valued partnership, be rest assured that we will continue to support your sales/distribution efforts as always.”

As a prominent producer of alcoholic beverages, Nigerian Breweries boasts a portfolio that includes renowned brands such as Star Lager, Gulder, Legend Extra Stout, Heineken, Goldberg, Life, and Star Radler.

Furthermore, the company produces a range of non-alcoholic drinks, including Maltina, Amstel Malta, Fayrouz, Climax Energy drink, and Malta Gold.