Nigerians have reacted as fast-rising Nigerian singer, Portable and celebrity dancer, Poco Lee get set as an examination question.
The duo were set as a question for 400 Level students of Business Administration of the Ekiti State University (EKSU) in the first semester of the 2021/2022 Academic session.
A photo of the question paper for the course; ‘Marketing Research’ has been making the rounds on social media.
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The question reads;
”1. (a) In December 2021. a new product called Zah-Zuh Herbal Drink was launched into the market by Portable and Pocolee Enterprises. After two weeks, the newly introduced brand encountered low patronage as a result of some issues including rivalry among the management of Portable and Pocolee Enterprises.
You have just been contacted by the company to conduct a thorough market research on the new product. Your report must include among other things, the six steps that can aid effective marketing research of the product.”
See photo below:
