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SuperSport United sale confirmed as MultiChoice restructures amid huge losses in Nigeria and beyond.
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The decision comes as the company battles big financial losses, especially in Nigeria.
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Now, they’re betting on digital platforms to bounce back and stay ahead.
MultiChoice has announced the SuperSport United sale, bringing to a close the club’s 30 years under its wing.
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The agreement now just needs the Premier Soccer League (PSL) Executive Committee’s approval before Siwelele Football Club (Pty) Ltd. formally takes charge of the three-time Premiership champions.
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SuperSport CEO Rendani Ramovha explained that the SuperSport United sale is one piece of a larger restructuring plan meant to secure the broadcaster’s future as the media world shifts quickly.
“We’re refocusing on our core business to stay Africa’s leading sports content provider and drive broadcast innovation,” – Ramovha said
Siwelele chairman Calvin Le John called the takeover a privilege and promised to uphold the club’s “rich winning tradition.”
Additionally, the move comes after MultiChoice saw revenue nosedive across its African markets.
For example, in Nigeria, subscription revenue dropped 44% from $356 million to $198 million in the year ending March 2025.
This slump resulted from steep inflation (23.7%), a 44% devaluation of the naira, and massive subscriber losses—1.4 million since March 2023.
Across the whole group, subscription revenue dipped 11% to $2.27 billion.
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Operating profit dropped 34% to $263.5 million, and trading profit almost halved to $228.1 million.
However, digital arms thrived: DStv Internet saw an 85% rise in users, DStv Stream grew by 48%, and Showmax’s paying subscribers went up 44%.
MultiChoice Group CEO Calvo Mawela admitted the hurdles but highlighted strict cost controls and new investments in growth.
“While macroeconomic pressures have hurt us, our teams’ resilience and strategic focus will position us well for the future,” – Mawela said.
Therefore, the SuperSport United sale shows that MultiChoice needs to change the way it does business and stay ahead of the game in this era of rapid industry transformation.
