Social media platform, TikTok, has introduced new policies for political accounts on it.
The company’s President for Global Business Solutions, Blake Chandlee, in a statement released via its news site on Wednesday, said that the company “has long prohibited political advertising.”
It also introduced stricter measures to ensure that political figures no longer have access to advertising features on the platform.
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The statement read in part;
“TikTok has long prohibited political advertising, including both paid ads on the platform and creators being paid directly to make branded content.”
“We currently do that by prohibiting political content in an ad, and we’re also now applying restrictions at an account level.
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“This means accounts belonging to politicians and political parties will automatically have their access to advertising features turned off, which will help us more consistently enforce our existing policy.
“Additionally, we will be prohibiting these accounts from accessing other monetization features.
“Specifically, they will not have access to features like gifting, tipping, and e-commerce, and will be ineligible for our Creator Fund.
“These changes, along with our existing ban on political advertising, mean that accounts belonging to governments, politicians, and political parties will largely not be able to give or receive money through TikTok’s monetization features, or spend money promoting their content.”
However, Chandlee said the video sharing platform would allow government bodies to advertise in “limited circumstances,” such as public health and safety that will require a Tiktok representative.
Again, Tiktok introduced the mandatory verification for “accounts belonging to governments, politicians, and political parties.”
The new policy will begin with the United States as the country approaches its midterm elections.
The statement also added that the development would “strike a balance between enabling people to discuss the issues that are relevant to their lives while also protecting the creative, entertaining platform that our community wants.”
