Meta has announced that it will be launching a new paid verification subscription service called Meta Verified for both Instagram and Facebook users.
For a monthly fee of $11.99 on the web and $14.99 on iOS, users will be able to submit their government ID and receive a blue verification badge.
According to Meta, the goal of the new feature was to increase authenticity and security across the services provided by Meta.
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Meta also expanded its verification service to businesses on Instagram, Facebook, and WhatsApp.
The expansion, it said, will allow businesses to gain access to a “toolkit” that included business authentication with a verified badge, impersonation protection, account support, and features to help businesses stand out.
The monthly subscription for Meta Verified business accounts starts at $21.99/month per Facebook page or Instagram account, or $34.99/month for both.
