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Victor Osimhen collector’s boxes earned Galatasaray €4.2m in days, selling 20,000 units shortly after launch.
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Priced at 9,999 Turkish Lira, they could bring in €21.5m if all 100,000 sell.
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The sales boost Galatasaray’s push for higher commercial revenue this season.
Galatasaray pulled in €4.2 million within days from their special Victor Osimhen collector’s boxes, after fans snapped up 20,000 pre-orders almost instantly.
Also Read: Galatasaray Set to Rake in €21.5M from Victor Osimhen Fan Box
The club priced each box at 9,999 Turkish Lira and produced them entirely in-house, riding the wave of excitement over the 26-year-old Nigerian striker’s permanent €75 million move from Napoli this summer.
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The sales, worth about 200 million Turkish Lira, flow straight into Galatasaray’s coffers via their GS Store.
Each ‘Solo Il Gala’ box packs a limited-edition jersey with a unique serial number, an Osimhen mask, and a scarf.
A QR code on the jersey tag unlocks exclusive digital content, while Osimhen’s personal note inside thanks fans for their loyalty.
This release marks Osimhen’s second stint at the club, where he now earns €20 million per season.
Gala are willing to sell 100,000 boxes, to generate €21.5 million enough to cover Osimhen’s €15 million annual pay.
The club’s merchandising push forms part of a broader plan to boost revenue after heavy squad investments.
Last season, Galatasaray raked in €85 million from shirt sales and project €150 million in total commercial revenue this year—dwarfing their €18 million domestic TV rights earnings.
“Fans are our biggest investors. We call on them again to fill the stadium and support this team. Every Osimhen box purchased is a contribution to writing history.” – club president Dursun Özbek said.
Osimhen became a fan favourite last season during his loan spell, smashing 37 goals and delivering eight assists in 41 matches.
His prolific form earned him a permanent deal.
