Labubu Doll
Creator:
Kasing Lung, a Hong Kong-based illustrator
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Produced by:
POP MART, a Chinese toy and lifestyle brand
First Introduced:
2015 (as part of Kasing Lung’s storybooks)
Became globally known through POP MART blind box toys around 2019
Origin & Concept:
Labubu originated as a mischievous and mysterious forest creature in Kasing Lung’s illustrated books. It was later reimagined as a designer toy, known for its wide, toothy grin, pointy ears, oversized eyes, and quirky expressions. The character mixes cute with creepy, appealing to both young collectors and adults.
Material:
High-quality vinyl (soft plastic)
Size:
Usually 3 to 6 inches tall, depending on the series
Product Format:
Sold mostly in blind boxes—buyers don’t know which version they’re getting until they open it
Popular Series:
• The Monsters
• Time to Chill
• Labubu Macaron
• Forest Nights
• Halloween Editions
• Christmas Specials
Many series include “secret” rare figures that are difficult to find, making them highly collectible.
Global Popularity:
Labubu gained massive international appeal due to:
• Unique, recognizable design
• High-quality craftsmanship
• Limited editions and collectibles
• Hype driven by social media unboxings
• Endorsements by global celebrities and K-Pop stars
Why Labubu is Trending in Nigeria
1. Influencer & Celebrity Influence:
Nigerian content creators on TikTok and Instagram are embracing Labubu as a quirky, fashionable collectible. Videos of unboxings and shelf displays have gone viral, contributing to the buzz.
2. K-Pop & Asian Culture Fandom:
Nigeria’s growing community of K-pop fans and anime lovers are naturally drawn to designer toys like Labubu, which are tied closely to Asian pop culture.
3. Aesthetic Appeal:
Labubu fits well into the “kawaii,” “creepy-cute,” or pastel-themed aesthetics trending among young Nigerians who appreciate unique, niche art.
4. Social Media Hype:
Short-form videos featuring Labubu’s surprise unboxings and limited editions generate massive engagement on platforms like TikTok and X (formerly Twitter), driving local curiosity and demand.
5. Availability through Online Vendors:
More Nigerian stores are importing Pop Mart products, making Labubu more accessible. Even some international e-commerce platforms now ship directly to Nigeria.
Market Value:
• Original blind boxes cost around ₦15,000–₦35,000 depending on the series
• Rare or secret editions can go for over ₦150,000 in the resale market
• Ultra-rare versions have sold for thousands of dollars internationally
Collector’s Tip:
• Look for the POP MART authenticity stamp or QR codes to verify the figure’s origin.
• Watch out for counterfeits—popular knockoffs include poorly-made versions known as “Lafubu.”
• Store in a cool, dry place to avoid damage to the vinyl material.
Fun Fact:
Labubu’s creator, Kasing Lung, was originally known for illustrating children’s books. His work now bridges art, storytelling, and collectible culture across continents.
